Search Engine Marketing

• The act of marketing a website via Search Engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other Search Engine-related activities.

• A service offered by specialized internet marketing companies which includes increasing visitor traffic, via search engine optimization, PPC marketing, and monitoring of ROI. Also known as Search Marketing.

• The overall marketing effort to achieve high visibility of a website. SEO and PPC are Search Engine Marketing Tactics.

• The process and strategy of using Search Engines results as an advertising vehicle. This may include improving rank in organic listings, purchasing paid listings, or a combination of methods all designed to increase visibility, clicks and, of course, leads and orders. Related terms: Conversion rate, Cost per Click (CPC), Search Engine Optimization.

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